What is the Difference Between 4Ps and 4Cs of Marketing Matrix?

4c marketing mix  Business digitalization also evolve the marketing mix from 4P to 4C (co-creation, currency, communal activation, and According to the first pillar of the 4c model of marketing mix, a marketing campaign should be aimed at creating value for customers Lauterborn

The 4C marketing mix model differs from the traditional 4P model by shifting the focus from the company to the customer, The 4 C's of Marketing are Customer, Cost, Convenience, and Communication These 4 C's determine whether a company is likely to succeed or

The 4Cs of marketing are: Consumer, Communication, Cost and Convenience The 4 Cs are a paradigm shift because they put the consumer at the center, rather than To understand the use of the 4Ps of Marketing, we need to know the 4Cs of Marketing 4C's of the marketing mix are; Customer Cost Convenience Communication